SurveyGizmo Exam – 2018 Exam

SurveyGizmo (which starts at $ 25 per month for the Explorer plan, billed annually) is an old choice of PCMag editors, but it still continues to deliver a great set of features in a user interface (UI) that is very usable, though. sometimes a little too modal. Those who are comfortable with coding into its scripting system or JavaScript may be able to harness even more power than its many out-of-the-box features. While SurveyGizmo was rated as a great tool in our roundup of online survey tools, it didn’t win our Editors’ Choice this time around, a designation that went to competitor Qualtrics instead.

Creation of surveys

SurveyGizmo supports the creation of forms, including payment forms, questionnaires, and surveys. A great shortcut is the ability to import specifically formatted Microsoft Word documents into a survey, assuming basic question types. I’d like to see support for Google Docs added though.

SurveyGizmo has a few neat templates to get you started, but nothing on the scale of SurveyMonkey ($ 25.00 at SurveyMonkey). Starting from scratch throws you into SurveyGizmo’s main six-tab UI which projects just a touch of whimsy with its sky-themed background and blank pages adorned with quotes.

Pages can host questions, text, or other media, as well as actions like sending an email, inserting data into a Google Sheet, or a number of customizable tasks. The questions are built into a somewhat cramped modal dialogue that updates on the main survey page even before a question is saved, but which prohibits scrolling to reference other questions or choices. It is not as straightforward a user interface as the one offered by Qualtrics, but it provides more context than that of SoGoSurvey ($ 12.00 at SoGoSurvey) or SurveyPlanet (180.00 per year for the Pro plan, billed annually at SurveyPlanet).

SurveyGizmo assumes little about the intent of the creator. For example, like other online survey tools, it allows survey creators to add options like “None of the above” for multiple-select / checkbox questions. However, users should specify that this choice will appear at the end of the answer choices if the other choices are random. At the very least, I’d like to see the possibility of setting this as the default preference, an area of ​​capability where all packages could be improved. SurveyGizmo supports questions with multiple “Other” fields, which is not possible in many other packages, such as Zoho Survey and competitor SoGoSurvey.

One of the main strengths of SurveyGizmo is its logic editor, which, unlike SurveyMonkey and Toluna QuickSurveys, enables display logic based on target questions. In other words, if you want a respondent to skip a question because of a condition, other packages require you to specify that preference before reaching the question. SurveyGizmo allows you to set this rule on which question to skip, based on the previous questions. This is a more intuitive approach for those who do not have experience designing advanced surveys, although it could lead to inefficient survey programming. SurveyGizmo presents a good number of clues to the designer as to whether the questions have an attached logic and whether the answers need to be validated according to a rule (for example, not to choose more than three answers).

SurveyGizmo - Question Editor

SurveyGizmo has several technical ways to customize surveys beyond its main user interface. These include “merge codes” to dynamically extract previous responses and response options or respondent information, SurveyGizmo’s own scripting language and JavaScript. Beyond the survey building section, the user interface includes a Style section to define colors and other aesthetic aspects of the survey. It also has a Test tab that estimates how long it will take to complete a survey and the fatigue it can cause for users, as well as potential issues like excessively long wording of questions and answers. I would love to see these types of “warning flags” make their way into the question building process while still being less intrusive than using SurveyMonkey.

SurveyGizmo’s Tools menu is a bit of a mishmash that includes a lot of settings as well as options to download surveys, close surveys, and delete test responses. But it also gives access to one of SurveyGizmo’s best features, the Bulk Editor, which provides an overview of a forest-level survey, unlike the question tree view. It allows you to define whether the questions should be answered by the respondents. It is not as comprehensive as Qualtrics’ Survey Flow viewer, but can be useful in ensuring, for example, that all questions need to be answered.

SurveyGizmo does not offer an app for conducting offline surveys, but has enabled surveys to work offline in any browser, including mobile browsers, as it automatically generates responsively coded surveys. It also offers a kiosk mode.

SurveyGizmo - Reports


SurveyGizmo has powerful reporting features. Filters for criteria, such as showing results only for respondents who answered a particular question with a particular answer, can be configured globally or for individual questions. It also supports global crosstabs. SurveyGizmo automatically creates word clouds for free text responses. Sharing controls include requiring a password to view the report or disabling the export of data to recipients.

Reports can also include charts grouping responses by segments, such as different demographics or other custom criteria based on a response, and even the results of multiple surveys, assuming they have the same survey structure. questions answers. The latter is particularly useful for tracking studies that are carried out repeatedly over time.

SurveyGizmo - Survey Rating


Confusingly, SurveyGizmo recently split its offering into consumer and business offerings. The former is aimed at individuals and small teams, although it appears to reflect traditional product characteristics and price points. For now, the main feature of the Enterprise Edition is that you have to contact the company for pricing. The price of the Consumer Edition includes a free tier with an unlimited number of questions per survey, but which is otherwise very limited. Indeed, I would recommend the $ 85 per month tier, which is billed annually. SurveyGizmo also offers monthly billing, but at a premium price.

Those who opt for the $ 150 per month level (when billed annually) have access to a plethora of advanced question options. These include media-rich interactive offerings such as real-time responses to audio and video samples to gauge sentiment, and “heat maps” that allow respondents to click on items of interest in an image.

SurveyGizmo - Edit Theme

SurveyGizmo has discontinued chat support, but paying customers have access to a responsive and enthusiastic support staff who are willing to code a quick (but not guaranteed) solution to obstacles. SurveyGizmo also has a rich support library and user community, and often hosts in-person training seminars nationwide, including a two-day event in his hometown of Boulder, Colo. .

Final thoughts

SurveyGizmo is a powerful and well-designed online survey tool that can go hand in hand with other packages in terms of design and reporting options. Its Enterprise edition includes some of the more team-oriented features seen in Checkbox Survey and WorldApp KeySurvey.

Best Choices of Online Survey Tools

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