The polling and market research firm QuestionPro has moved its headquarters from California to Austin.
As part of the move, the company relocated 18 of its employees to Austin, with plans to grow to around 60 local employees by the end of the year. The new positions will be primarily in marketing and sales, according to the company.
The company is building a survey platform that conducts surveys, builds models, automates reports and other survey-related services, and competes with survey company giants including SurveyMonkey and Qualtrics.
QuestionPro CEO Vivek Bhaskaran started the company in 2005 in Seattle before moving it to the San Francisco area.
Bhaskaran began developing survey software while at Brigham Young University, after a professor approached his computer science class looking for someone to build a survey engine.
After graduation, Bhaskaran moved to Seattle where he worked in consulting before deciding to start QuestionPro. The company’s customers include Mercedes-Benz, Google, Kohls, Microsoft, Amazon, Disney and Oracle.
The company charges a license fee for using its platform and has grown without any outside funding, according to Bhaskaran.
The company employs 200 people worldwide and also has teams in Germany, the United Arab Emirates, India and Mexico. Bhaskaran said he moved the company’s headquarters to Austin to allow it to continue growing.
“We couldn’t build such a big team without outside funding in the Bay Area,” Bhaskaran said. “It doesn’t stick. We grew up globally, but not so much in the United States. That’s why we wanted to move here ”
Bhaskaran said Austin’s cost of living makes it easier to develop and hire talent. Austin’s talent pool and the ability to attract people living outside of Texas were also factors, he said.
“(The Bay Area) was not sustainable for us,” Bhaskaran said. “For the same price, we can find some really amazing people in other areas. “
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